The licenses were there. The motion to monetize them wasn't.
The client held co-branding rights across major sponsorship partners and a large corporate account base — many of whom were already partners. Every season opened multiple co-branded buying occasions per partner. On paper, a multi-hundred-million-dollar opportunity.
But connecting those two lists, generating co-branded creative, timing outreach to the right occasions, and managing per-partner licensing complexity was too manual for the existing sales structure to execute. The opportunity was real — the outbound engine to capture it didn't exist.
From strategic diligence to a live, AI-native outbound engine
We started with the market map and profit pool — which surfaced this play and sized it — then stayed on to build the engine. A stage-gated path: diagnose the value, build against validated scope, roll it into the workflow, then operate and improve it as data compounds.
Mapped how co-branded licensing actually works inside the business — process, people, technology, and numbers. Validated the build scope and sized the business case off real occasion volume and conversion assumptions.
Built the outbound engine end to end: partner-to-client matching, value ranking, automated co-branded creative generation, rules-aware pricing, and seasonal campaign assembly — proven on a handful of live marquee moments.
Embedded the engine into the AEs' daily workflow, drove sustained adoption, and captured the first round of improvements from live performance data.
Ran and improved the live system in production — continuous iteration on ranking, generation, and conversion as usage and data compound, owned by the team that built it.
Occasion-based outreach, timed to the sports calendar
Every partner has several moments a year where co-branded merchandise is relevant — season openers, marquee events, playoffs, back-to-school, and holiday drops. The engine treats each as a trigger: it matches the partner to the right client, generates the co-branded creative and pricing, and fires a personalized package weeks ahead of the moment.
The creative hook led with the product, not a pitch — a finished co-branded mockup, priced, timed to the moment, ready to approve. Each ready-to-close opportunity routes to the channel that closes it best — and every season compounds on the last.
The full AI-enabled outbound and demand-gen motion
Concrete proof points across the workflows that drive pipeline creation, conversion, and SDR/BDR productivity.
Matched a large client base against thousands of sponsorship partners, then ranked the highest-value account-partner combinations by value, timing, and likelihood to close.
Built occasion triggers off the live seasonal calendar so outreach fires the moment a co-branded opportunity becomes relevant — each partner has multiple buying moments every year.
Auto-generated co-branded creative and pricing at scale, paired with human-in-the-loop hooks that led with a finished product instead of a cold pitch.
Engineered a seasonal campaign cadence mapped to the calendar so every occasion compounds — each category, each year, building on the last.
Designed three-channel routing — existing accounts, strategic accounts, and net-new partners — piloted live across a handful of marquee moments to find the highest-yield motion per segment.
Built the bottom-up opportunity model that sized the pool, plus the KPI architecture tying each campaign back to revenue.
From a high-volume match universe to a $200M+ opportunity
What we built and operated
- Market mapping and profit-pool analysis (MMPP)
- Bottom-up opportunity model across categories
- Prioritized account-partner target list
- Expert interview program across the organization
- Account-to-partner matching at scale
- Automated co-branded creative generation
- Pricing calculator by category and tier
- Seasonal campaign sequencing engine
- Three-channel routing and outreach workflows
- Personalized co-branded outreach packages
- Compliance and fulfillment coordination
- KPI dashboards tying campaigns to revenue
A repeatable outbound engine against a nine-figure whitespace
The strategy work sized the prize. The engine made it executable — turning a motion the existing sales team could barely run into an automated, occasion-driven outbound system that matches, creates, prices, and pitches at scale. Even modest capture of the whitespace translates to eight figures in net-new annual revenue.
This is what strategy-to-execution looks like. We didn't hand off a deck. We mapped the market, sized the pool, built the engine, and ran it — owned by the team that built it, so it compounds with every season.